[ CHALLENGE ]
CloudPro faced a classic scaling problem:
Sales teams were overwhelmed by low-quality leads, spending hours on demos that rarely converted.
Marketing campaigns drove quantity over quality, making it hard to identify high-value prospects.
Churn rates were climbing, with unqualified users failing to see the value of the product.
The leadership needed a smarter, data-backed way to prioritize outreach and allocate sales resources effectively.
[ SOLUTION ]
CloudPro implemented an AI-driven lead scoring system to analyze, qualify, and prioritize leads in real-time based on behavioral and firmographic data. Key components included:
Behavioral Analysis
The AI engine tracked user behavior across web, email, and product touchpoints — evaluating signals like page visits, time on site, feature usage, and trial engagement.Predictive Scoring Models
Machine learning models were trained on historical conversion data to assign predictive lead scores, highlighting those most likely to convert and subscribe long-term.CRM & Sales Integration
The system fed scores directly into the CRM, triggering alerts and playbooks for SDRs to follow up with top-tier leads while filtering out low-intent prospects.
[ RESULTS ]
